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- Bedroom, dining room and occasional furniture specialist
- Formerly known as Lacquer Craft USA, LC Direct, led by industry veteran Randy Chrisley, is the customer-driven, direct container division of Samson International Enterprises.
- Mainly partners with major high-volume retailers on proprietary design projects produced in large-capacity Asian factories. Over the years the company has produced several well-known branded collections, including Metropolitan Home, Food & Wine and Reba McEntire.
It’s no secret that the LC Direct team concentrates on partnering with major, high-volume retailers to design proprietary collections just for them, with furnishings produced in partnership factories located in Vietnam and Bangladesh. Lesser known may be the fact that a few years ago, the LC Direct team launched a domestic warehouse program targeting smaller independent brick-and-mortar retailers offering a selection of its most popular groups. Currently, due to pandemic limitations, the warehouse program is focused mainly on dining room and accent chairs, but the team expects to expand the nascent program in the near future. Stay tuned for details!