- With intense value at the core of the Lane brand, the focus here is on trend-right and fashion-conscious furniture designed for today’s consumers with an expansive selection that spans categories from recliners and motion furniture to stationary, bedroom, dining room, occasional tables, and mattresses.
- A new accents lines along with rugs means dealers can lean on Lane as a one-stop shop with a brand name.
- For those currently struggling to get product, Lane has a variety of container-direct furniture styles that allow dealers to flow goods somewhat more consistently during the pandemic. The company offers container-direct motion and casual dining collections, as well as bedroom, occasional, recliners, accents, and youth styles.
The Lane brand has been around since 1912 when John Lane founded a box company in Virginia and started making cedar chests. The company has grown and evolved since then and even though the storied Lane cedar chest is no longer in production, Lane Furniture has become one of the most well-known brands in the business. Today, Lane is owned by United Furniture Industries, Inc. and is one of the fastest growing and largest manufacturers of upholstery and casegoods in the U.S.
This season, the big news inside the 90,000-square-foot showroom on the 12th floor of IHFC is a new line of accents introduced last Fall called Lane 360. The furniture pieces are full scale and priced to retail, in addition to being packaged for shipment direct to consumers from a dealer’s website. Products range from accent chairs to chests, consoles, and unique upholstered beds.