Vendor Profile


210 S. Main St
515, 517, Floor 5
High Point, NC 27260
businessBuilding: Furniture Plaza
Furniture Product Categories
Upholstery - Motion
Upholstery - Leather
Price Point
FurnitureDealer.Net Product Content
High Point Market Exhibitor
First Tuesday
Distribution Channels
Container Only
U.S. Warehouse

Key Differentiators

  • As a vertically integrated, factory direct operation with the broadest assortment of any massage chair supplier, Cozzia is able to differentiate brands and price points across channels in the same market.
  • Cozzia’s U.S.-based design team works in tandem with its overseas product development and engineers to create products specifically for the U.S. market. Products typically ship within 72 hours from its Southern, CA-warehouse. (A second warehouse opened in North Carolina last month, and the company expects to open a third in the Midwest by Q3).
  • A leader in retail design, the exclusive Cozzia Wellness Center concept provides branded POP and stand-out digital displays to engage shoppers with average sales of $850-per-square-foot. There are currently 250 locations in stores across the country; the company expects to double that number by year’s end.
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The Story

Led by a team of furniture industry veterans who understand not only the massage chair category, but the needs of furniture retailers, Cozzia is perfectly positioned to capitalize on the fast-growing wellness and self-care trend. The only supplier in the U.S. owned by the Chinese manufacturer (the billion-dollar Xiamen Comfort and Technology), thanks to multiple US brands and a broad assortment of products associated with them, the company and its authorized dealers dominate the marketplace across all channels, from full-line furniture and specialty stores to online. Dealer partners benefit from four national promotions per year, as well as an in-depth digital training program for RSAs.

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