Vendor Profile

Klaussner

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101 N. Hamilton St.
High Point, NC 27260
Furniture Product Categories
Upholstery - Stationary
Upholstery - Motion
Upholstery - Leather
Dining Room
Mattresses
Outdoor
Occasional / Accents
Price Point
Medium
Medium-Better
FurnitureDealer.Net Product Content
Core
High Point Market Exhibitor
First Tuesday
Distribution Channels
Mixed / Shared / Partial Container
U.S. Warehouse

Key Differentiators:

  • A vertically integrated powerhouse capable of producing custom-order furniture, Klaussner manufactures more than 70 percent of its products domestically via five manufacturing campuses located in North Carolina, in addition to its own foam facility, Prestige Fabricators.
  • In recent years, Klaussner has grown into a whole home resource by utilizing worldwide sources to import leather, upholstery, reclining furniture, bedroom, dining room, occasional, specialty bedding and outdoor product.
  • Already home to the extraordinarily successful Trisha Yearwood Home Collection, the company has recently added licensed collections from color expert and trend forecaster Stacy Garcia in its Comfort Design and Klaussner Outdoor furniture divisions.
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The Story

With the major Trisha Yearwood collection now in its sixth phase now and still as popular as ever, Klaussner has proven that licensing does work in the furniture business if there’s authenticity and credibility supporting a brand. As half of one the nation’s most famous couples, the bestselling cookbook author, TV show host and country music star appeals to a broad age spectrum of consumers and remains approachable and engaged. Indeed, she has recorded some 500-plus dealer tags for commercials promoting the product to help retailers connect with her audience.

Overall, Klaussner, owned by private equity, is a company light years beyond its promotional roots thanks to a series of strategic acquisitions, its strong domestic and overseas partnerships, state-of-the-art inventory control and manufacturing/shipping options. Focused on style, quality, and selection in the medium to better price points, insiders say the entire concern is more disciplined than ever and point to its dynamic new president and chief executive, who they say, is applying lessons learned beyond home furnishings (he hails from the marine industry) in research, product development and more.  

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