Vendor Profile

Flexsteel

logo
210 E. Commerce Ave.
C558, C602A, Commerce, Floor 5
High Point, NC 27260
businessBuilding: IHFC
Furniture Product Categories
Upholstery - Stationary
Upholstery - Motion
Upholstery - Leather
Bedroom
Dining Room
Office
Occasional / Accents
Price Point
Medium
FurnitureDealer.Net Product Content
Core
High Point Market Exhibitor
First Tuesday
Distribution Channels
U.S. Warehouse
Drop Ship

Key Differentiators

  • Whole home solution provider with a great history, quality story with a unique, blue steel frame, and retail support system.
  • Home to both the Flexsteel brand and the newer Home Styles brand of ready-to-assemble furniture aimed at ecommerce, with some crossover to brick-and-mortar.
  • Power motion and stationary offerings span from quick ship to full special order, with an expansive assortment of popular performance fabrics and designer textiles for accent chairs and pillows. In-stock items ship in three to four weeks, with special-order upholstery running typically 12 to 14 weeks during the pandemic.
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The Story

With more than a century of manufacturing under its belt (the first factory opened in 1893), Flexsteel’s namesake heart of steel is the stuff of industry legend. Though technologies have changed through the decades, the patented blue steel spring remains at the core of the company’s upholstered seating, and the support system is guaranteed for a lifetime of use. Additionally, with roots in the transportation industry, the company’s quality story continues to stand apart, with many of its products tested to commercial standards using ANSI and BIFMA 5.1 guidelines.

Over time, the company has expanded beyond upholstered goods (stationary and motion fabric and leather, zero gravity recliners, swivel chairs and sleeper sofas) to encompass wood furnishings (including bedroom, dining room, occasional and home office).And, at a time when omnichannel prowess is the name of the game, Flexsteel has been carving out a significant brick-and-click business via its flat pack Home Styles division, affording its dealers an easy path to selling home furnishings. Gone is the recreational vehicle seating division. Under the aegis of CEO and President Jerald Dittmer, the company has been transformed in the past two years to focus all of its attention on the home furnishings business and its retail partners, in every aspect from delivery to the salesforce and the back-end portal. 

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