The Story:
As a family-owned company in our 104th year, Capel knows its way around area rugs. Focused on quality—their family name is on every rug after all—along with outstanding customer service, the product line has come a long way since A. Leon Capel first braided ropes and sewed the braids into the very first Capel rug.
Indeed, Capel’s product line has greatly evolved over the past century to incorporate more transitional designs and value price points, and today encompasses the broadest selection of all constructions in rugs, from its Made in the USA braids, wovens and custom fabric border rugs, to handmade and machine-made goods from all over the world. That said, the braided category, which still accounts for half of Capel’s business, has also been thoroughly contemporized, with chic and charming looks ideal for today’s popular Farmhouse furnishings styles.
Key Differentiators:
- Family-owned American brand with more than 100 years of experience in the rug business, still manufacturing in the U.S. More than 85 percent in stock on every SKU!
- With a deep heritage in braided rugs, Capel has thoroughly contemporized the braided category through fiber, color, and shape. Make no mistake: These are not your grandmother’s braided rugs!
- While much of Capel’s manufacturing remains U.S.-based, the company has evolved over the years to offer an expansive selection of handmade and machine-made constructions from all over the world.
